While preparing for the North America tour which kicks off on April 14th, the U.K. band Florence + The Machine has premiered the music video in support of their latest single called "Lover To Lover" included on their second studio album Ceremonials.

The video is developed on the ideea of what to expect to see from their tour as the clip itself feature the band during a live session, delivering a sublime performance of their single.

At the same time with the video premiere, Florence Welch and her band also announced they'll kick off their tour on April 14 in Santa Barbara, California. The upcoming roadshow, which includes two shows at the Coachella Valley Music and Arts Festival, is part of promotional effort for their Ceremonials studio album.

Talking to MTV News, Florence Welsh said: "In a way, it's not going to be too big a production; we've done a lot of quite extravagant stuff, and that's been amazing, but for this tour, it's definitely going to be about showcasing the music. The songs are going to be the most important thing. It will be heavily based on the music ... no bells and whistles just yet, we're going to try and keep it quite pure." Watch the clip below.

Florence and The Machine "Lover To Lover" music video:

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Complete 2012 "Ceremonials" Tour Dates:

Apr 14 - Santa Barbara, CA at Santa Barbara Bowl Apr 15 - Indio, CA at Coachella Apr 17 - Reno, NV at Grand Sierra Resort Apr 18 - Davis, CA at Mondavi Center at UC Davis Apr 20 - Phoenix, AZ at Comerica Theatre Apr 21 - Las Vegas, NV at The Cosmopolitan Apr 22 - Indio, CA at Coachella Apr 27 - Minneapolis, MN at Hennepin Theatre Apr 28 - Milwaukee, WI at Eagles Ballroom Apr 29 - St. Louis, MO at Peabody Opera House May 01 - Dallas, TX at Palladium Ballroom May 02 - Houston, TX at Verizon Wireless Theatre May 03 - New Orleans, LA at New Orleans Jazz & Heritage Festival May 08 - New York, NY at Radio City Music Hall May 11 - Uncasville, CT at Mohegan Sun Arena May 12 - Atlantic City, NJ at Borgata Event Center