Send "Snoop Dogg " Ringtones to your Cell 
| Billboard |
 Snoop Dogg's ninth album is perhaps his most progressive one to date. It not only features a vintage '80s sound complete with old-school synths and vocoders, but also finds D-O-double G pulling triple duty as rapper, singer (!) and one-third of production team QDT. The Shawty Redd-produced "Sensual Seduction" is already a big hit that finds the 36-year-old harmonizing about being "a freak" and "playing in the sheets," while "Cool" reflects on his fame and posh lifestyle, both via a talkbox. But there's a refreshing sincerity to cuts like the nostalgic "Can't Say Goodbye" ("You can't take the hood out the homeboy," he instructs) and an ode to his wife, "All Around the World....full text |
| Allmusic |
| The original idea behind what Snoop Dogg considers his ninth album -- ignoring all those pesky and shoddy fringe releases -- was that the title represented a truly solo effort with no guest shots. As the street date grew closer, the rapper flipped the script and decided that Ego Trippin' referred to how he "let" people write songs for the album, songs Snoop could rap and sometimes, shockingly, sing. The leadoff good-time single "Sensual Seduction" -- or "Sexual Eruption" on the explicit album -- proved the latter wasn't a bad idea at all, with Snoop crafting a hooky bedroom track using both a smirk and a throwback Zapp feel....full text |
| Rollingstone |
| Sixteen years into Snoop Dogg's recording career, his appeal is still based on the way he lives: in slow motion in the fast lane. That's why his stoned persona translates so well to movies and TV, whether he's making porn videos, playing Huggy Bear in Starsky and Hutch, starring in a reality series on E! or hosting the 2007 European VMAs while wearing lederhosen....full text |
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