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Mariah Carey - E=MC2
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| Daydream. Butterfly. Rainbow. Glitter. No, those aren't the names of Barbie's pet ponies, they're the ridiculously saccharine titles of Mariah Carey's albums from 1995 to 2001. So when she called her 10th studio CD The Emancipation of Mimi three years ago, it was clear that she intended to drop the cutesy shtick, let down her weave, and start getting real. It was a clever move. Emancipation was the lucky strike that updated Carey's sound with bass-heavy flavor and reversed the downward spiral of her sales. Now, with E=MC2 — another bold title — she's out to prove that her comeback was no fluke....full text |
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| Guardian |
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It is worth pondering what the title of Mariah Carey's 11th studio album could refer to. Emancipation, maybe, in a nod to her 2005 comeback album, The Emancipation of Mimi; or perhaps the energy of the original equation, a statement that Carey still has what it takes to party all night at the age of 38, even as she describes herself as "eternally 12". Then again, she could just be identifying herself alongside Einstein as a fellow genius. Either way, E=MC2 finds Carey loopier than ever, embracing her own larger-than-life image with gusto: Mariah Carey Squared indeed. ...full text |
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| Billboard |
| She's proclaimed emancipation before, but Mariah Carey's never sounded as free as she does on her 10th album. The usual hummable radio hip-hop and bold ballads are here, in pristine form. ("Bye Bye," a memorial for a lost loved one, is particularly effective.) But so are some coy surprises, like the irresistible "I'm That Chick" (which covertly samples "Off the Wall" for an early Michael Jackson disco bounce) and the Swizz Beatz-produced "O.O.C.," which is catchy enough to make that the vernacular's standard abbreviation for "out of control." Carey even digs deep and pulls up "Side Effects," a Scott Storch-produced, dark hip-hop track that follows a passive woman's descent into domestic abuse ("Sleeping with the enemy/ Aware that he was smothering every last part of me")....full text |
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