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Alias - Resurgam
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| Popmatters |
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n the early part of the decade, Oakland, California-based label/collective Anticon saw between the cracks of popular music to offer what was, at the time, a genuine alternative to the dominant sounds of the era. Running counter to such trends as indie-rock’s resuscitated garage-rock traditionalism, hip-hop’s ever expanding accessibility and electronic music’s newfound commercial viability (if only as aural wallpaper for the advertising world), the Anticon crew sat on the fringes of all three genres, occasionally tagged “ambient hip-hop” or “avanthop” in an appropriately vague attempt to define their thrillingly idiosyncratic sound. But just as Anticon made no explicit claims for mainstream aspiration or accessibility, what the music itself made clear was that the collective’s offbeat niche was never so much a punkish reaction against anything in particular as it was simply a product of the artists’ fiercely creative insularity. By sheer design, they sat comfortably removed from a pop mainstream that was itself, at that time, strictly divided among genre lines. Once consisting almost entirely of the individual and collaborative projects of its seven founders—the artists known as Alias, Doseone, Jel, Odd Nosdam, Pedestrian, Sole and Why?—Anticon has since expanded to include a number of fresh but like-minded acts from outside the original collective, behaving much more like an actual label in recent years than simply a particularly inventive group of friends. Far from increasing their profile to the level of such indie success stories as Saddle Creek or Arts & Crafts, Anticon has remained more or less under the popular radar, the domain of scenesters and indie-rock critics. Outside, though, the musical world was changing. ...full text |
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