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| Nowtoronto |
 Dan AuerbachKeep It Hid (Nonesuch/Warner) Tim Perlich Fewer and fewer contemporary artists are making modern music with the warmth and rawness of your favourite pre-80s recordings, which is what consistently sets the Black Keys apart. Well, that and singer/guitarist Dan Auerbach’s superior understanding of what makes a song work. On his bluesy badass solo outing Keep It Hid, Auerbach takes a breather from the house-wrecking stomps favoured by the Black Keys to show what he can do with either just an acoustic guitar or a full band ready to do his bidding. ...full text |
| Popmasters |
| Is anybody not yet on board? The conductor is certainly making it difficult to ignore him. In early 2008 he, along with his co-conspirator in the Black Keys Patrick Carney, released Attack and Release, another gem in their growing catalog. Later last year they dropped a concert DVD Live at the Crystal Ballroom, a document that further cements their status as a band to be reckoned with. And now, only three months down the road, Auerbach rolls out his first solo venture. Keep It Hid could hardly be a less appropriate title considering that the peripatetic singer/songwriter has done anything but hide this past year. What’s the story behind all this superhuman productivity? Auerbach has stated that, quite simply, he never stops working. Equal parts driven and inspired, it made all the sense in the world for him to build his own studio. Akron Analog, named after his hometown and preferred method of recording, is where he began assembling the rough cuts, mostly written during recent tours, into the songs that came together as Keep It Hid. ...full text |
| Avclub |
| As guitarist and voice of The Black Keys, Dan Auerbach has found considerable success dirtying up the blues in new ways. While that band’s minimalist stomp has been running into—some might say running through—some creative walls recently, Auerbach has kept busy on the side, excavating other American sounds even deeper on his own. Keep It Hid, his first collection of solo recordings, never strays too far from the plaque-covered crackle of his day-job riffs; when it does, the well-worn results flirt with rootsy perfection. Recorded live with the muscle of a full band at Auerbach’s home studio in Akron, Ohio, Keep It Hid boasts textures and layers his voice hasn’t reached before. Requisite roadhouse burners like “Street Walkin” and “My Last Mistake” benefit tenfold, but the strummers and hummers hit hardest. The opener, “Trouble Weighs A Ton,” is a spare, immediate departure whose back-porch harmonies bottle a quiet magic equaled only by the finger-picked sighs of “When The Night Comes” or the gospel-organ-to-gut-punch guitar runs of “Real Desire.” ...full text |
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