Send "Flo Rida " Ringtones to your Cell 
| Latimes |
 From LL Cool J to Jay-Z and Lil Wayne, hip-hop always has prized larger-than-life icons whose alchemy of skills, style and swagger enabled them to scale the Billboard charts. But with rap finally submerged in the waters of the mainstream, it's only inevitable that it would emulate the superstar-as- cipher model pioneered by its pop kin. "Right Round," Flo Rida's record-shattering, double-platinum first single from "R.O.O.T.S.," boasts production credits from Dr. Luke, the mastermind behind such smashes as Kelly Clarkson's "Since U Been Gone" and Katy Perry's "I Kissed a Girl." Interpolating Dead or Alive's "You Spin Me Round (Like a Record)," the song recasts rap as Hot Topic teen pop. It's a smart move. Gone are the illusions of hip-hop credibility that dogged "Mail on Sunday." In its stead, Flo Rida's Atlantic patrons have supplied him with billion-dollar beats, gluttonous hooks and a blinding chrome tint. With an almost eerie facelessness, the Miami rapper inhabits the songs like Armani suits bought off the rack. He's enlisting a who's who of contemporary hit makers: will.i.am. and Akon ("Available,") Timbaland ("Touch Me,") Wyclef Jean ("Rewind,") Ne-Yo ("Be on You,") and Nelly Furtado ("Jump"). Flo Rida boasts an adroit double-timed flow, but his greatest achievement is his understanding of how to stay in the background, never overwhelming the electro-laced tracks....full text |
| Vibe |
| Flo Rida is one of hip hop’s hardest-working, low-key hustlers. He’s web 3.0, defining himself almost strictly with record breaking digital sales that have made him the envy of so many artists in the downtrodden sales times. “Elevator” and “In the Ayer” were radio smashes, while “Low,” 2008’s biggest song according to Billboard, was a once-in-a-lifetime sort of hit. But what is he about, beyond those immensely catchy hooks? Ultimately, it may not matter. On his sophomore album, R.O.O.T.S., he’s managed to make lightning strike twice. Nelly, you’re through. Pop’s newest MC cipher reigns. Flo Rida is swinging with the same plan here, and knocks the majority of the tracks here into the cheap seats. The already platinum single “Right Round,” produced by pop prince Dr. Luke, is a beast, driven mostly by its so-obvious-you-have-to-laugh sample of Dead Or Alive’s 1985 pop-rock hit, “You Spin Me Round (Like A Record)” and singer Kesha’s updated candy chorus. Flo’s penchant for pinch hit hooks, paired with a melodic vocal style delivered in a slightly Southern drawl is the backbone of R.O.O.T.S. The title track—an acronym for Routes of Overcoming the Struggle—is one of the few songs Flo performs solo and its bright, swirling Wurlitzer and somewhat-garbled message is a rare departure from his focus group pop-rap. On this album, there’s never a dull moment—but it rarely aspires to anything beyond the swagger-obsessed lane that gets everyone shouting about boots with the fur. Future singles, “Be On You,” featuring Ne-Yo and “Shone,” featuring Pleasure P, are reliably sticky, but they stick to the script. There are no surprises here. Flo Rida rarely claims to be an artist in search of depth or respectability. That he doesn’t veer from his plan doesn’t suggest he lacks versatility. He just isn’t concerned with it. R.O.O.T.S. is a solidification of identity. And when you’re trying to keep yourself in the game, sometimes that’s all a sophomore album has to be....full text |
| Guardian |
| There's no stopping Flo Rida. His 2008 debut single, Low, topped charts around the world, and the Dead or Alive-referencing Right Round, the first single taken from this second LP, has repeated the trick. It doesn't seem to matter that the 29-year-old Tramar Dillard is stylistically in thrall to other southern US rappers, or that he has little to say that's fresh. The platitudes of the title track, and Rewind's nod to his home state's refugee communities stand out among the strip-club anthems and sex rhymes. His genius lies in pitching his records just right: he injects these songs with enough grit to interest hip-hop fans, without scaring the pop audiences his catchy hooks are designed to ensnare. It's ruthlessly effective, though difficult to love....full text |
Flo Rida lyrics Music videoclips
|
| |||||||||||||
