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EMBRACE - This New Day

| StylusMagazine | | Yeah, I know I’m biased. But any “critic” who claims to have some kind of objectivity when reviewing a record is lying anyway—the whole point of a review is to say whether you like something or not. Arguably pure criticism is a different discipline to reviewing, but I’m dubious as to its worth in terms of how people actually listen to music and what they like, and it’s not what I’m here for anyway....full text |
| | BBC Music | | Following the huge success of 2004's number one album Out of Nothing, Huddersfield's Britpop survivors Embrace trundle back again with their familiar blend of one-paced, unimaginative piano and string-soaked epics....full text |
| | Guardian | | Eighteen months ago, Embrace made the decade's least expected comeback when their aptly titled fourth album, Out of Nothing, reached number one. Their reappearance, after three years of obscurity, coincided with the Coldplay-inspired vogue for ponderous balladry....full text |
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