Send "Amber Pacific " Ringtones to your Cell 
| Absolutepunk |
 The color beige. Your school cafeteria's eggs. American History Before 1877. Burger King's chicken fries. These things aren't bad, they're just bland. They're boring. They aren't anything to get overly excited for. But if all the other colors are taken, you're up at 8 AM, you're a Journalism major, or you live two minutes away from a 24-hour Burger King, you'll find yourself experiencing all of those things. Let's add one more to the list: Amber Pacific's latest effort, Virtues. You're not going to frantically scroll down to it every time you open iTunes, but if it comes up on shuffle, it's not bad enough to warrant the extra effort of leaving the internet to go click next.In typical pop-rock fashion, Virtues leads off with an upbeat track that gets you jumping in your living room on your first listen. "An Anthem for the Young At Heart" is the first eligible warm-weather pop rock song of 2010, sure to be included on no less than 157 summer mixes that bros make for their girlfriends. The promise of the first song leads to disappointment with the rest of the record. While I wasn't expecting a Shakespearian output from Amber Pacific's new frontman, Jesse Cottam, the first line on "The Girl Who Destroys" brought around one of the most heartfelt facepalms in my career. "She'll make it rain / On what's supposed to be a sunny day / I'm gonna pay / For all my stupidest mistakes." Stupidest? Really? It's debatable whether I would have enjoyed that in seventh grade. We experience an ill-advised attempt at an epic-sounding, reverb-infused jam with "Shine". It's reminiscent of "Take Me from This Place" on Amber Pacific's previous output, Truth in Sincerity, but not executed as well. While it isn't a bad song, it's not a good song. It's toast with no grape jelly.....why do I just want bread? "What Matters Most" may confuse older fans of the band, as it is constructed identically to "Summer (In B)". Once again, the band can't even copy themselves correctly....full text |
| Impmagazine |
| UNINSPIRED PUNK ROCK THAT SOMEWHAT GETS THE JOB DONE: First off, any fan of Amber Pacific is going to notice something immediately different about Virtues. With a new vocalist, this band sounds like a completely different outfit. They may as well have changed their name to make a new place for themselves. While Virtues isn’t bad, it isn’t any special either. Fans will likely be disappointed. Newcomers may feel some sparks. Virtues starts off well enough. “An Anthem For The Young At Heart” is lighthearted punk rock, and “The Girl Who Destroys” is instantly memorable and catchy. However, as the album plays on, the fire seems to die down. A lot of the writing here shows promise, but it never quite hits the strides it could. You get the impression that Amber Pacific decided they’d venture into the mainstream style of ‘radio friendly’ without actually putting enough heart into it. As a result, Virtues falls short over and over again. You will hear some worthy moments from time to time (“What Matters Most” brings to mind the older sound of Amber Pacific), but there isn’t enough hear to really keep your interest from track to track. A handful of these songs further lose points for feeling too similar to other bands (whether it be American Hi-Fi, Boys Like Girls, or Alterbridge), and therefore cause Amber Pacific to lose their identity a little bit more as Virtues plays through. When all is said and done, this new record doesn’t even get close to competing with the original sound of Amber Pacific. With the loss of their vocalist, this just isn’t the same band. It would also help if Virtues felt at least somewhat original. Instead, this one will just get lost in the masses....full text |
| Musicwiremag |
| AMBER PACIFIC has just reveals their new MySpace layout to tie in with the artwork of their upcoming release, Virtues. As an added bonus, they have also posted the remarkable track, “An Anthem For The Young At Heart” on their page. The AMBER PACIFIC webstore exclusive pre-order package is now available. For only $18, get a brand new t-shirt from the band along with their upcoming album, Virtues. Virtues marks the tremendous return of AMBER PACIFIC’s creative, hook-laden and infectious pop-songwriting ability. This record proves the band is ready to take things to the next level. If you are a fan of Blink 182, Green Day and Jimmy Eat World, discover the talent and craft that shines on Virtues. More about Amber Pacific: Amber Pacific began as a trio of high school juniors who performed locally in their Federal Way hometown, near Seattle, under the name Follow Through. They participated on the Warped Tour in 2004, 2005, 2006, and 2007, and toured with Matchbook Romance on the Sub City Take Action Tour in spring of 2006....full text |
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