Taio Cruz - Rokstarr reviews
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A B C D E F G H I J K L M N O P Q R S T U V W X Y
| Bbc |
 With pop still enjoying a purple patch of anti-disposability, initiated to some extent by the rise to prominence of producers like Xenomania and Richard X, there’s never been a better opportunity for London’s Taio Cruz to make his mark. And with his track Break Your Heart doing the business on the singles chart – it debuted at number one – this second album is perfectly timed.
Comprised of 11 original numbers and his Tinchy Stryder hook-up Take Me Back, all of which feature Cruz as at least a co-writer (befitting given his history as a songwriter for Will Young and current calling as a collaborator with the likes of Sugababes, Britney Spears and Cheryl Cole), Rokstarr bounces to a beat that feels fresh and vibrant. Even at its slowest moments – the glitchy RnB of Best Girl, the syrupy I’ll Never Love Again and Forever Love’s Vocoder-smoulder – this collection sounds like tomorrow’s hits, today.
That number one was written for Girl-Aloud-gone-solo Cole, but made its way back to Cruz after drawing a blank from the sometime talent show judge’s management team. And the result is one that’s gone some way to making Cruz into the star he is at present, the track a naggingly infectious, smooth-of-chorus affair with a vocal hook so sharp and barbed it’s a wonder one can think of anything else for a full ten minutes after it’s finished. As far as calling cards go, it’s up there with Sound of the Underground....full text |
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| Boston |
| Katy Perry’s “California Gurls’’ will certainly be the song of the summer, but this debut by the British artist sounds like it’s going to be the party record of the season. Cruz, the son of a Nigerian father and Brazilian mother, brings irresistible brio and pop smarts to the table. He’s already got a step up, as “Break Your Heart’’ has been a chart smash for weeks, but the rest of the disc is filled with similar, undeniable club songs. It opens with the throbbing “Dynamite’’ and its “I want to celebrate and live my life’’ mantra carries over to much of the CD. There are a few ballads, but most of this is configured to get people bouncing off club walls. The skeezy slice of cheese, “Dirty Picture,’’ features that notorious no-talent, Ke$ha, but with its galloping percussion it makes for salacious nonsense. “Higher’’ is pure disco with the same lame-brain lyrics (“Something about this beat has got me hooked / now come on over here / and take a closer look’’) but also a sleeker, updated production. Try to resist it. Cruz is a limber vocalist who demonstrates savvy even though the songs don’t challenge him. This is an agreeable, singles-going-steady kind of collection that should make for endless radio fodder. (Out Tomorrow)...full text |
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| Ew |
| Taio Cruz struck gold with his synth-driven banger ''Break Your Heart,'' which earned the U.K. star a No. 1 Billboard single. Unfortunately, the only song of equal caliber on his Stateside debut is the Ke$ha-assisted sexting number ''Dirty Picture.'' The rest of the tracks are forgettable and include a cut for throwing hands in the air (''Dynamite'') and one awkwardly placed effort to uplift (''I Can Be''). B–...full text |
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