Send "Ariel Pink's " Ringtones to your Cell 
| Thephoenix. |
 If the gradual polishing of Ariel Pink’s sound — and it’s not all that much more polished — puts his loyalists at odds with his albums, I count that as good news. Pink is at his best when he’s using his powers to unsettle, and I can think of no worse fate than to inure myself to his dazzling weirdness. He’s no slouch in his endless catalogue of exhumed pop tropes, and here he treats radio pop’s past with the all-encompassing vagueness of its title.From the banjee (sur)realness of the sax-and-drums opener, “Hot Body Rub,” to the no-wave-with-a-side-of-kraut finale, “Revolution’s a Lie,” Before Today is a dizzying trip down an AM dial that the young Pink likely experienced only through the walls of the womb. The central synæsthetic non-sequitur of “Can’t Hear My Eyes” is lovingly tucked into folds of Steely Dan and twinkling vistas of lobby rock. “Fright Night” is classic Pink: warm like an ugly sweater, coasting forever down a freeway of 8mm sonics. And the wandering instrumental of “Reminiscences” is a little like being on hold with the cosmos....full text |
| Bbc |
| Surely even normal kids growing up in Hollywood must, at times, feel like they're missing out on something – transplant the most mundane memories from your youth to a town 20 car minutes south of those famous cinema hills, with all their fun and iconography, and imagine the envy and frustration that'd rot at your gut whenever you had to spend the night at home alone babysitting. Ariel Pink, aka Ariel Marcus Rosenberg, grew up in Pico-Robertson, a town of aforementioned ilk, and his first memories of pop music came from the radio he'd hear every day driving to Beverley Hills High School. Without wanting to play dumb Freud, it's rewarding to view Pink's arrival at this point in his recording career through the filter of his Hollywood childhood, and all the associations with Alicia Silverstone's emerald green eyes the phrase conjures up. Before Today is supposed to be Ariel Pink's breakthrough album. Primarily that's because it was made in a real studio, paid for by a real label with real money – 'til now, all of his music has emerged from his bedroom, where'd he kneel to record albums like The Doldrums and House Arrest, much of the time playing ‘the drums’ with his mouth. These albums sounded like retreat into an own world – they were covered in a thick film of lo-fi noise hum and melodies were evasive, often flitting and strafing through that fuzz as if an infant was mad with control of a car's AM radio dial. Fortunately, they were also insanely good records – the extent of Pink's pop nous has been clear for a while now, and much of Before Today does sound like an unleashing of that, particularly lead single Round and Round with its 10cc-recalling synths and bassline stolen from Sade's Hang On To Your Love. The album's highpoint arrives in its first bridge, as Ariel ‘answers the phone’ amid guitar waft that sounds like billowing net curtains on a hot summer's day....full text |
| Pitchfork |
| Most people who follow Ariel Pink were introduced to him by 2004's The Doldrums, the first non-Animal Collective release on that band's Paw Tracks label. From the beginning, Pink was presented as an outsider, a recluse who obsessively recorded at home and had compiled hundreds of unheard songs. The notion that he was a supremely strange person making music in his own world was fully supported by the string of albums, singles, and EPs that followed. First, there was the music itself, which saw Pink using an ultra lo-fo recording set-up to re-imagine cheesy AM radio jingles and lost new wave tracks as surreal, art-damaged pop. His music could be bizarre and disturbing, with warped voices and dark subject manner evoking loneliness, bad drugs, and alienation; it could also be sweet and even sincere, celebrating the pleasure of a well-rendered verse melody and a good chorus. Then there was the fact that the recordings themselves had apparently been excavated from a cache of material from another time: The vast majority of the music he's released since 2004 was written and recorded years earlier, mostly between 1998 and 2002. So a certain amount of mystery was part of the package, and the recordings weren't giving anything away. His releases never struck me as possessing the level of genius his most ardent supporters hear in them, but that was OK, because he didn't seem like he was setting out to make masterpieces. Something unusual has happened to Ariel Pink since he first started sharing those tapes with the wider world, though. Think of it like the cliché about The Velvet Underground & Nico, but on a smaller, more craft-y scale: His records didn't reach a lot of people, but many of those who heard them were inspired to start home recording projects of their own. So as different kinds of lo-fi music bubbled up from the indie underground in the last couple of years-- from more placid chillwave to roughed-up garage rock to abstract instrumental music-- and many of these bands were talking about his influence, all of a sudden Ariel Pink started looking way ahead of the game. And now, he's been given a chance to do something few artists working on his scale ever do: record an album more or less professionally for a large independent label and enjoy all the increased attention such a leap provides. He did not waste the opportunity....full text |
Ariel Pink's lyrics
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