| There may be only one Flo – Florida rapper Tramar Dillard – but he has an army of helpers on this lean first instalment of his new two-part album, with more than 50 songwriters, producers and guest rappers contributing to just 27 minutes of music. This is good news for the dancefloor. Each track, notably "Who Dat Girl" and summer smash "Club Can't Handle Me", is a guaranteed body mover, thanks to top-dollar production from Dr Luke, David Guetta and others. But eight potential club hits do not a great album make, and the lyrical content – expensive transport options, club scenarios, booty-shaking – is almost comically limited....full text |
Florida's Flo Rida decided to split his third album into two pieces. The first sets out to shine a light on his melodic rapping style, with the second half, due in early 2011, geared towards the rougher side of his sound. Part one definitely put its best foot forward with the steady thump and gooey melodic hook of lead single, "Club Can't Handle Me". While nothing else here quite matches the explosive, energetic celebratory vibe of the David Guetta produced hit, you would be hard pressed to feel disappointed by this excellent set of club-ready rap. Fans of Flo Rida's pop hits "Right Round" and "Low" know exactly what to expect, and will find new favorites in the likes of infectious dance-ready jams like "Respirator" as he shows off his carefree, nearly-sung rapping style.
Flo Rida has booze, booty and dancing on his mind from start to finish, opening with the velvety synth, clucking beat and overly poppy hook from Kevin Rudolf on "On And On", as he slickly obsesses over a girl he cannot get out of his mind. Charming "Come With Me" makes good use of 2Pac's "Hail Mary" for its hook, with an early nineties R&B vibe to the slowly flickering backdrop signaling the rebirth of the rap ballad. The slick infusion of Yellow's "Oh Yeah", from Ferris Bueller's Day Off, on "Turn Around (5,4,3,2,1)" is only part of the joy on the stomping dance jam, as Flo Rida playfully dares, "Do it for them girls that be jealous anyway".
The fried synth melody fizzing through "Who Dat Girl" works great for the mid-tempo verses as Flo Rida admires a club temptress before Akon's unmistakable vocals supply the slithering, booty-shaking hook. Things end with a just a hint of darkness on "Why You Up In Here", seemingly signifying Flo Rida easing out of the club as Ludacris shows up. The song finds the rapper switching from his nearly sung rap style to a more ragged, stalking bounce, holding his own with the lyrical acrobatics of Ludacris. The one-track mindedness of the set would be its downfall if these club anthems were not so great....full text |
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