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| Ted-payne |
 Big KRIT baby.This is my dude. KRIT and G-Side are my dudes. Always feeling their music. G-Side dropped what I thought was album of the year on January 1st. Now Big KRIT responds…can he live up to expectations. I thought Lupe and Wiz would give G-Side some competition and they both went the soft route. They weren’t even close. Will KRIT continue that trend? Helllllllllll no. KRIT came out swinging for the fences – and he hit a home run. Shit, this is grand slam. This is Ninth inning, 2 men out, down by three at bat with the bases loaded. I picture Big KRIT hitting that homerun and tossing his bat like Big Papi in World Championships. I wish a blog post allowed me to express my happiness in the form of a Ric Flair WOOOOOOO! Big KRIT was not fooling around on this one either – 21 tracks of heat. The majority are 3-5 minutes as well, this isn’t a 2 minute song marathon like Raekwon’s latest album. This is 1.2 hours of that Big KRIT shit! What does that mean? Smooooth ass self produced beats with a double helping of soul and bass....full text |
| Pitchfork |
| As a rapper, Mississippi's Big K.R.I.T. is pretty good but nothing amazing: With the empathetic warmth in his sticky drawl, he makes a convincing Southern everyman, and he has enough rhythmic dexterity to really stick to beats. On the new mixtape Return of 4Eva, he invests the cars-and-girls talk he's already been doing with a sort of conscious-rap sensibility; toward the back end of the tape, he leaves behind boasting to talk about poverty and racism and materialism, sometimes coming up with a truly evocative line. But he's also lost some of the snarl that made his delivery so great on tracks like last year's Curren$y/Wiz Khalifa collab "Glass House". He can get a bit clumsy when he tries to transform himself into some kind of loverman. And even in his strongest moments, he still sounds a whole lot like T.I. without much of T.I.'s effortless, charismatic confidence. He could still become an excellent rapper, but it hasn't happened yet. As a producer, though, he's good enough that he could be half a Ying Yang Twin and his music would still be well worth the hard-drive real estate. On last year's free online album K.R.I.T Wuz Here, he marked his place in a lineage of organic, soul-sampling Southern rap producers that includes giants like Pimp C and Organized Noize, making hard-thudding personalized version of the tracks he must've heard growing up. On Return of 4Eva (still free, still online), he progresses even further, turning his sound into a sleepier, woozier flutter-- a comfortable bed for his voice to sink into. Refracted versions of guitar and organ sounds wind their way through oceans of bass, all building into a perfectly evocative, nostalgic sound. Every once in a while, he'll come with something harder, like the skeletal keyboard bloops of "My Sub" or the horn-and-organ thunder of "Sookie Now". But for the most part, he focuses on turning classic Southern rap sounds into comfort-food background music-- the sort of thing that sounds absolutely gorgeous in a car on a warm spring afternoon, when you're driving slow with the windows open. There's a reason that Return of 4Eva dropped just as the weather was getting warmer. In a sense, Big K.R.I.T. is like a hip-hop version of a group of rock revivalists. The same way that, say, Band of Horses turns dusty Neil Young guitar epics into something simple and comforting, K.R.I.T. trades on our collective memory of mid-90s Southern rap and turns that into brilliant invitations to nostalgia. At the end of "Sookie Now", we hear a sample of Don Draper philosophizing in "Mad Men": "There is the rare occasion when the public can be engaged on a level beyond flash-- if they have a sentimental bond with the product." K.R.I.T. included that sample to draw attention to his younger rap peers; he's the type of old soul who still complains about "ringtone rappers" sometimes. But it could just as well describe the Pavlovian attachment some of us have to a beautifully looped-up soul sample. And Return of 4Eva is absolutely packed with cascading looped-up falsetto harmonies. Sometimes, it feels like a set of variations on the beat for OutKast & UGK's "Int'l Players Anthem (I Choose You)". And since "Int'l Players Anthem" is one of the greatest rap songs of the past 10 years, that's no complaint....full text |
| Thagoodlifereviews |
| K.R.I.T. might have yet another mixtape on TGLR’s Top 10 list this year. Return Of 4Eva reestablishes Big K.R.I.T. as a force to be reckoned with. I have been following Big K.R.I.T. for a while now, and I must say that I am thoroughly impressed with his talents as a musician. His new mixtape, Return Of 4Eva, features twenty-one unreal tracks. I really enjoyed listening to the mixtape from beginning to end, which is rare when it comes to musicians dropping free projects. This album is definitely good enough to be on sale (which kind of reminds me of Drake’s So Far Gone mixtape). Return Of 4Eva in my opinion is a classic mixtape that has mad replay value. Download both his last and new mixtape if you aren’t familiar with Big K.R.I.T. yet. Get Return Of 4Eva below, and be on the lookout for more Big K.R.I.T. news and music coming your way soon!...full text |
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