Send "Hooray For Earth " Ringtones to your Cell 
| Popmatters |
 You can’t say we haven’t been warned. Anyone who’s been following NYC’s Hooray for Earth since they released their ecstatic, shape-shifting Momo EP last summer knows that the band has been confidently inching toward some sort of game-changing breakthrough. Over the last 12 months the band has toured with Pains of Being Pure at Heart, collaborated with Twin Shadow, and released an almost comically over the top, special effects heavy music video, the likes of which we rarely see these days from anyone who isn’t Lady Gaga. Of course, a strong buzz can be a double-edged sword. Bands with heat-seeking status often attract a crowd of naysayers looking to spread negativity for negativity’s sake. If Hooray for Earth has attracted any haters, they won’t be looking for anything but the bottom half of their jaws once they hear the band’s latest LP. The seismic, synth-speckled True Loves is an expectations-exceeding triumph—one the promises to inform and invigorate listeners regardless of age, gender, or musical preference. Although you’d be hard pressed to get Hooray for Earth mastermind Noel Heroux to admit it, the band has been releasing music since 2006. According to legend, Heroux didn’t get his mojo working until he moved from his native Boston to NYC to be closer to his girlfriend. That girlfriend, Jessica Zambri, is now his fiancé, and her voice (along with her sister Cristi Jo) is all over this album. Heroux’s home life and career may be on the upswing yet he still sounds like someone who is trying to outrun darkness. True Loves plays the soundtrack to forgotten arcade game from the 1980s where the hero is saddled with the task of shuttling his princess safely through a forest overrun with squawking movie monsters. Heroux is the sort of artist that A&R people have nightmares about. A self-reliant producer/composer, Heroux has always seemed completely unconcerned with pop conventions, unwilling to compromise or edit his music to fit a certain stylistic mold. Like Momo before it, True Loves touches everything from straight ahead pop to reggae—often over the course of the same song While the ‘80s are an obvious touchstone for this latest batch of songs, Heroux never sounds particularly interested in the decade. It’s as if the airy syths and pulsating beats associated with ‘80s pop are merely a delivery system, not an influence. Unlike Twin Shadow’s similarly brilliant Forget, there should never be any confusion as to when this music was recorded....full text |
| Thewildhoneypie |
| A year since the release of their debut EP Momo, New York-based Hooray For Earth (@hoorayforearth) has continued their strong momentum with the introduction of full-length, True Loves. While it may seem as though the album continues where the EP left off, the new music carries a slightly darker mood and fuller instrumental arrangements. The band executes this slightly downbeat sound using synthesizers, distorted guitars, and a wide range of layered effects. Though the overall instrumentation is richer, the tracks maintain the expected sound of frontman Noel Heroux’s vocals distantly hovering above the the music. Samplings range from changing radio frequencies and engines revving up, to distant singing voices and other indistinguishable noises, creating the effect of futuristic music written by someone 30 years ago. True Loves is a clear display of Hooray For Earth’s decision to gather inspiration from the 80s. “Bringing Us Closer Together”, complete with a horn section, is an obvious nod to the decade. All the song lacks is an over the top saxophone solo. The album’s standout track, and instant favorite, “True Loves”, surprisingly sheds most of the heavy 80s influence for a more modern day integration of tribal and hip-hop infused rhythms. The final song, “Black Trees”, follows a similar route while still incorporating the retro influences that run throughout the album...full text |
| Avclub |
| By the time the 2010 EP Momo came out, Hooray For Earth frontman Noel Heroux had transformed the band’s sound from straightforward guitar/keyboard pop (heard on 2006’s self-released debut) to the full-on electroclash revival popularized by Passion Pit and MGMT. The spacey “Surrounded By Your Friends” garnered Internet attention with its pulsing beat and epic chorus, but didn’t feel like it was breaking any new ground. On True Loves, Heroux has upped the bombast considerably from the Momo blueprint. It’s a relentlessly heavy record, with synths densely layered atop deep basslines that rumble like an earthquake; Heroux’s etheric vocals, meanwhile, soar in airy chants and harmonies for a strange, otherworldly contrast. Pounding percussion gives it all a racing momentum, utilizing rapid, tribal-like rhythms. The album’s best tracks are front-loaded, beginning with the eerie, shadowy “Realize It’s Not The Sun” and flowing into the relatively bright “Last Minute.” By the time the outstanding title track comes around—featuring an echoing reggae beat, subwoofer-shattering bass, and a sprinkling of blips and beeps—True Loves trembles with a gripping tension that isn’t released until the drifting closer “Black Trees.” It’s fair to say that Hooray For Earth is a relative latecomer to the indie synth-rock party, but it certainly makes for an interesting guest....full text |
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